The Mission Behind Seametrics Flow Meters

by Karin Grinzel on May 11, 2011

Let’s be honest…for most people, the term flow meter doesn’t evoke feelings of excitement or passion.  We become familiar with flow meters because we’re told we need to monitor something.  We purchase and install them and then we don’t really think about them beyond the data they gather for us.

I’m embarrassed to admit it, but that was my mentality when I came to work at Seametrics.  I visited the website and saw a bunch of flow meters and controls that reminded me of some catalog I’d seen on my Mechanical Engineer husband’s desk.  Yawn.  That’s about as far as any emotional connection stretched.

But after five years at Seametrics, I’ve seen a personal and corporate transformation.  I’ve come to realize that flow meters aren’t just a bunch of parts to satisfy some data collection need.  They can have a much greater purpose if we’ll take the time to stop and think about it.

Communicating that purpose is an area where we fell short as a company.  Our President and Co-Founder had a passion for water conservation that was communicated nowhere in any of our literature.  We considered ourselves to be an engineering company: a place where creative engineers could come to work and design cool flow meters that we could build and ship to people who needed them.

But a year and a half ago, we took our time to stop and think about what we were doing.  We realized our mission was much bigger than this and we wanted people to know that.  We weren’t just an engineering or manufacturing company, but we were also here to serve our customers with knowledge and support and to provide them with products that did their part in helping make the world a better place.

If you take a couple of minutes to view the video on our website home page, you’ll catch a glimpse of the heartbeat of Seametrics.  Our corporate tagline, Technology with a Mission – Saving Time.  Saving Money.  Conserving Resources. is our true north.  It serves as our guide and motivation.  We are here to create solutions that help conserve across the board.  We make our products as economically priced, durable, and easy to understand as possible, thus saving our end-users time and money when they utilize our flow meters.  And we do this because we believe that every drop of the most precious resource the world provides is significant. Seametrics is about the business of flow meters and controls, but our greater mission is supporting global water conservation.

The expansion of vision at Seametrics has been refreshing for me.  It has made me realize that the water flow meter industry is a fulfilling place to be.  We can all go home at the end of the day knowing we’ve played a role in a mission much bigger than ourselves.

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