by Craig Pfaff on May 8, 2014

The other day, I was sitting at my home office desk having a phone conversation, and my son overheard me. He grinned at me and remarked, “isn’t it interesting how passionate we get about work”.

I took a few minutes to chat with him, about the passion I feel about my job, and it caused me to stop and think, “Why? Why do I feel this way?”

It is kind of funny how things come around, because several years ago at a trade show, Curt Burnett (Seametrics Founder and Chairman of the Board) and I were talking after the show while we waited for the show crates to be delivered, and Curt told me he was looking for people who are passionate about the water industry. I told Curt I admired his thoughts, but that at the end of the day, Seametrics was just a job. How could I have known how I would feel years later? I have met so many people since then – hundreds if not thousands. Most of them were honest, hardworking people in different industries, all tied together by…water.

So I began to tell my son about some of the people I have met over the years, and the effect Seametrics has on these people.

If our meters don’t give a correct flow measurement, a farmer in Texas can’t properly set the drip lines and end guns on his pivots. So he can’t really know if he is consistently watering to a root depth of 12” or 14”, and the plant may suffer stress and be worth less on the market, or worth nothing at all. Keep in mind, in some cases, the meter is just not a tool for this measurement, it is a MISSION CRITICAL tool for this measurement. Growing crops in the Texas panhandle is a job that goes 24 hours a day for sometimes nine months straight. If even a brief time is taken to shut off a watering pivot to replace a defective meter, the crop is water-stressed, and will not recover. Less money for the crop means no reinvestment in new farm equipment, means jobs lost elsewhere, and on and on…

There are many, many meter installations where chemicals are added to insure health and safety. Meters are used to measure sodium hypochlorite, plain ol’ bleach, which is added to our drinking water to insure any/all bacteria are dead. If the meter fails to add the right amount, our neighbors and friends can be sickened by too much or too little of the chemical.

Some industries, gold processing for example, use incredibly toxic and caustic chemicals, such as sulphuric acid. Should the meter fail, the chemical spills into the environment, or worse, causes injury to someone’s father or mother, someone’s friend.

Am I passionate? You bet, and I feel it acutely. Each morning I get up, and try to see my customers get reliable, accurate equipment that will give many years of quality service, and maximize the money they spend with Seametrics. I don’t just build and sell product, I am taking care of my neighbors and friends. Come on out with me sometime to meet some of our customers, and maybe you will be passionate too.

(Craig Pfaff is Western Region Manager at Seametrics.)

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